The Core of Responsive Web Design that Spell ‘Success’ for Businesses

Popularity of responsive web design has sky-rocketed since 2015, when Google announced its AMP (Accelerated Mobile Page) policy. By virtue of this strategy, responsive and mobile-friendly websites enjoy greater importance on Google search results.

But the history of RWD or responsive web design goes way back. In a way the elements of responsive design were introduced for the first time in 2002, when a website was launched with a unique layout that could adapt to the viewport width of different browsers. Since then the approach to web design changed drastically, mentions designers working at a renowned web design company in London.

Technology behind responsive website has improved further over the years. In fact, it is still evolving drastically almost every day. Nowadays, responsive design is synonymous to designing for a large number of varied screen sizes.

The term responsive web design was coined in 2010 by a freelance web developer. Interestingly, an ever-increasing number of users access their smartphones and tablets more to browse the web than placing calls or sending short text messages.

Combining all the tiny threads together that are mentioned above, it can be safely concluded that RWD is here to stay.

United Web Agency is a reliable and renowned web development and designing company based in London. Experts associated with it point out responsive designing is capable to offer a number of striking benefits to businesses. This is possible because some of its core features, which include the following:

Core features of responsive web design

• Fluid grids: It is because of the grids that you can align elements in your page. Moreover, grids also allow you lay out the elements in a way that is visually appealing. The scale of fluid grids depends upon the size of a user screen. The scale also ensures that every element in the page act accordingly. In other words, these are responsive grids that allow web designers and developers build cutting-edge websites. Accordingly, responsive CSS frameworks too came into existence, which base their codes on the fluid grid. As latest trend, now native grids have come into existence. Even browser support has improved stunningly. All these developments allow web designers easily explore into the world of responsive, fluid grids without depending on frameworks.

• Media queries: Just like fluid grids, media queries too represent the basic foundation of responsive web design. It is because of media queries that a website can retrieve information about the dimension of the screen on which a visitor is trying to access the website. Based on this information, the website loads the appropriate CSS styles.

• Responsive media and images: Responsive web design works superb when there’s only text and no media or images. But modern websites are just the opposite. Try using the max-width feature instead of the media or image file dimension.

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