Website Designing Trends That are Going to Rule the Market in 2018

Nowadays, a website means much more than only a virtual representation of your company. Well, it is said to be the vital key for creating your niche in the online world for building your brand identity, generate more business and make a broader client base. Thus, the design has to be something unique that will grab attention of visitors and your prospective customers. Experts of a reputed web design company said, a website that has been designed by keeping in mind the synchronisation of the latest trends will leave a long lasting impression in the minds of visitors and keep your brand much ahead amongst the competitors. Your website will now rank on top in search engines. Without much delay, let us discuss about website designing trends that have been all set to rule this year.

Here are some latest trends of web designing

• Variable Typography: The typography will become rebellious this year and there will be more font choices available in website design. The letters will now be bolder, bigger and unusually spaced that will fit into asymmetric design of websites. Also, header texts seem to find maximum variability and rebellion. Custom fonts, transparency, randomly placed letters, and other techniques will become the main typography trend in header text designing and home page. There will be newer techniques that will show more variation in fonts for web designing.

• Asymmetrical Layouts: Asymmetry had been the ruling trend for web design in the last year and this will continue to become stronger this year. Broken and unconventional layout in asymmetrical design will now turn into the ruling trend for website designing. Besides, these less framework-y look of websites with oddly placed elements and images provides designers a suitable opportunity to try out their fancies while at the same time, making your design to show up from the competitors. These afsymmetrically placed layouts and grids offer better user experience by delighting users with unpredictable design elements.

• Fluid Shape Designs: These designs provide a 3D layer of material designing to websites. The edgy and sharp shapes that had already ruled 2017 will be taken over with softer shapes in this year. According to professionals of United Web Agency, there will be an alteration towards fluid shapes along with gradients that is quite common for most websites in 2018. Thus, the flowing all through the design, smooth curves, rather than those intersecting and sharp lines provide better user experience for all visitors. The reliable web design companies are going to leverage on fluid based designs for web design projects that will stay in line along with the latest trend.

• Brutalism on the Rise: The exact clarification of brutal websites can be summarized on brutalist websites that is quite similar: “In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today’s web design.” The brutalist websites will create its own path for a brave exit from the standard. There has been recent interest in website designing that seemed to look undone or unrefined. This growth of brutalism on websites will be amongst the coolest trends this year. The web designing will surprise visitors with lack of appeal and undefined look. The hover effect, handwritten HTML, website-safe colors, common system fonts, unusual scrolling and large imagery are some features of brutalist websites that are a common thing in 2018.

• Purposeful Animations: Both moving graphics and animations have already been interacting and engaging with visitors in the last few years. But this year, the animations will take a meaningful turn to improve user experience for websites. These animations will be made with certain purpose that provides some kind of guidance with engagement. Thus, these animations will enable users in knowing the working of some products or the complete website. The animations will be used to guide the next step, denote navigational effect, demonstrate system status, and visual hints. Thus, a shift from traditional animation to a meaningful purpose has been on your cards in this year.

• Play With Adventurous Colors: Bold colors are the play-tool for designers in the last few years and the palette will turn wild this year. There will be adventurous colors that will obtain impetus and become the perfect choice for designers. Pantone has already selected Ultraviolet to be the color for this year that denotes a bolder, brighter, adventurous and intense color scheme to be seen in website designing in 2018. The vibrant shades and gradient colors would be ruling this year. There will be a brave approach to fill the website with bold colors and this is definitely on your cards in this year.

Though certain trends like long scrolls, AI-fueled chat bots, mobile prioritization and AR/VR are an important part of website design strategies this year, the trends that have been discussed above will be taking its turn now. Thus, by following these latest trends in web design, the designers can now change a simple web design into a millennial art work that visitors would simply love to see.